Alexander Shumsky

Executive President of Russian Fashion Council (since 2014)

President of Mercedes-Benz Fashion Week Russia (since 2000)

President of Artefact Group (since 1995)

Studied Journalism at Moscow State University.

In early 90s reported for the biggest national newspapers and magazines. Then launched a few publishing and media projects, produced a number of TV shows.

1995: Founded Artefact Communications Agency, the leading Russian PR company in FMCG, fashion and luxury fields. Artefact Group operates a number of companies including Artefact Communications Agency, Premium Media Agency, Fashion Trading Ltd., Esper Research Ltd.

2000: Launched the first seasonal fashion week in Russia called Russian Pret-a-porter Week. In 2002 it was renamed to Russian Fashion Week. In 2011 RFW signed Mercedes-Benz as a title sponsor and it was renamed Mercedes-Benz Fashion Week Russia. Since 2011 it is marketed by IMG Fashion, the global leader in fashion and event marketing.

2011-2012: Co-produced localized TV-series Project Runway at MTV Russia, one season.

2013-2014: Produced a number of TV programs at Russia 24, national news channel.

2014: Co-produced World Summit of Creative Industries in Moscow.

2014: Launched Open Russian Fashion, the international trade expo program supporting Russian fashion designers and manufacturers.

2014: Founded Russian Fashion Council, non-commercial organization which mission is to develop Russian fashion industry. Russian Fashion Council works closely with Ministry of Industry and Trade of Russia, Office of Mayor of Moscow and other governmental structures. On the global level Russian Fashion Council collaborates with China Fashion Association, Camera Nazionale della Moda Italiana etc.

2014-2015: Co-produced the annual Russian Textile and Apparel Forum, founded in Moscow by Ministry of Industry and Trade.

2015: Executive producer of Mirror To The Soul, the first Virtual Reality fashion documentary in history, filmed during Mercedes-Benz Fashion Week Russia.

2016: Founded Fashion Futurum Initiative – international conference that became a meeting place for more than 40 international experts. It served as an excellent starting point for the development of another innovative project associated with technologies in fashion – FashionNet.