Anurag Asthana

Career : 1995 – 2016

Key Assignments :

  1. Levi Strauss & Co. : worked mostly on the supply chain side and led various projects :
  • Brought focus on denim production in the sub continent for LS & Co. Set up Pakistan, Bangladesh and Sri Lanka as key sourcing hubs apart from India.
  • Grew tops in South Asia for LS & Co and increased significance of Pakistan, Bangladesh , Sri Lanka apart from India in the product and source mix. December 2007 – May 2011.
  • Grew South Asia as the key sourcing hub for LS & Co as Director Product Development & Sourcing for South Asia : June 2011 – March 2014 .
  • Contributed to the framing of the Global Sourcing Model
  • Worked closely on product launches :
  • Khadi Denims
  • Entry Level price Point Denims for Levi’s India : MFL ( My First Levi’s)
  • Curve ID
  • Revel

2. Puma: 2014 – 2015 : Head of Sourcing – South Asia

3. Myntra: Since March 2015 : Vice President Product Development & Sourcing . Leading and structuring the Product Supply Chain to cater to the emerging e-commerce eco system. Driving convergence of fashion and cutting edge technology to increase efficiency of process, optimise speed to market and increase consumer focus.