Manjula Tiwari

Manjula Tiwari, is an experienced retailer and brand professional in the field of fashion and lifestyle. She has held key leadership positions, building brands and retail businesses in the 22 years of her career in the industry.

Manjula has joined Future group as CEO of Future Style Lab, a newly formed subsidiary to develop and launch brands in women’s fast fashion space. The first brand of the company, Cover Story has launched pan-India in selective outlets in April this year.

Previously at Jabong as Sr. Vice President (women’s segment), helped Jabong gain leadership in women’s fashion segment. Launched several international brands on the platform and developed private brands and global teams. Manjula was instrumental in the development and growth of premium retail brand Esprit (Aditya Birla Group) in India serving as COO, Aditya Birla Group. At Benetton, she was part of the core executive committee as Head of Product redefining the Italian brand as the most preferred casual-wear brand in India. Early in her career, she has served in ITC Wills Lifestyle as Merchandising Manager developing new sourcing strategies as part of the launch team. She was also part of the core team for launch of large format store chain Lifestyle, part of Dubai based Landmark group, in India as well as played a major role in developing brand Lee Cooper in the early stages of her career.

Passionate about promoting equal opportunity and gender diversity in the workplace, she likes to mentor and support talented women in their journey to leadership positions.

A post graduate in Apparel Merchandising and Marketing from National Institute of Fashion Technology, Delhi; She is a Mathematics graduate from Bhopal University.