Sanjay Vakharia

Mr. Sanjay Vakharia is the Director & COO of Spykar Lifestyle Private Ltd. Mr. Vakharia has been part of the original team who founded Spykar in 1992.

Mr. Vakharia has been primarily responsible for the brand image that Spykar enjoys today. His sharp business acumen saw him rise from overseeing product development and Marketing to being the COO. He is responsible for the overall Marketing & Brand Communication strategies of Spykar. Prior to joining Spykar, he worked with Magna Publications as the Export Manager (Garments) wherein he was responsible for setting up the marketing network in the US & UK markets. Additionally, he served as Marketing Manager for Toys & Games division of the Magna group. in 1990, he set up the Jeanswear Brand RAGZ, in partnership with a few friends.

Under the astute direction of Mr. Vakharia, Spykar,  has set up a robust distribution platform across the length and breadth of the country spanning EBO’s, LFR’s, MBO’s, and online sales. Spykar has over 2000 points of Sales across 300 towns and cities of the country.

Spykar has the distinction of serving one of the most fickle consumers of the country, the youth, since over two decades and this has translated in Sanjay Vakharia of being one of the few professionals in the industry having a wealth of knowledge on this consumer segment.